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Winner's Circle
Press Release

Nick St. Laurent
iPhone/iPod Racing Game Challenges Players to Match Real Crew Chiefs’ Winning Setups
Tom E. Speed has decided he wants to be a racer, so he has bought himself a two year old Formula iRacer car. He is full of hope and enthusiasm. But he is no mechanic. In fact, he has no clue at all about race car setup. He hasn't even checked the tire pressures before climbing into the cockpit for a practice session. The results are sad.
Fortunately, you're at the race track with nothing to do. The driver you worked for last season has lost his need for speed. You are available. You have a big heart, and an empty wallet. Your business card says 'Have Tools, Will Travel.' Tom hires you on the spot.
Crew Chief 1.0 is a game that tests your mechanical aptitude and ability to set up a race car. The car is based upon a modern F2000 open-wheel, single-seat racer. Creation of the game involved research and interviews with championship winning crew chiefs and drivers. The chassis, aerodynamic, and gearing setups in the game were derived from this research. If you can successfully match the "expert" setups, then you and Tom will achieve a great result.
In Crew Chief, your goal is to get Tom to the front of the pack through one practice session, three qualifying sessions, and a race. After each session you will see Tom’s position and best lap time. You can then ask Tom questions about how the car performed, and also examine car data, such as tire temperatures and an RPM telltale. Based on the information gained after each session, you will make setup changes to the car.
On the Help page, Crew Chief keeps a journal of the driver debrief sessions and all adjustments made to the car. You will find yourself referring to this often. You are presented with tools to make changes to the chassis, tires, aerodynamics, and gearing. Be sure to read General Game Information and the Race Car Setup Tutorial, both accessed in the Help menu, before playing for the first time. There is also a help page that provides details about our race car.
You will pick among 14 American, European, and Asian circuits. When you think you have a good race result, check to see how your time ranks among other game players, and post the time in the Winner’s Circle on the Lava Bay Interactive website:
Lava Bay Interactive, a division of Luxor Technologies, Inc. creates strategic games for thinking humans. Lava Bay Interactive focuses on developing games for mobile devices that improve cognitive abilities by challenging the player to employ deductive reasoning and logical thinking. For more information contact Robb

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If you would like more information about Crew Chief, please contact Nick St. Laurent at
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Copyright 2010 Lava Bay Interactive